These simple tips will help get more traffic to your YouTube channel.
1 Include main keyword in title
Let’s say for example that you are running an online shop that sells cosmetic products specifically targeted to Asian women. What do you think is the main keyword for your business? Here are some good guesses: cosmetics for Asian women, Asian cosmetics, and cosmetics in Asia. Whatever is your main keyword, it is important that you include it in your main title. So how do you figure out which main keyword you should use? You can use the online tool AdWord to help you find the best keyword for your business. If you do this correctly, your Youtube video will rank high in Google search results.
2 Choose a catchy title
Even if your video manages to appear on the top ten search results of Google, it is up to the user if he will click the link to your video or not. So how can you make sure that users will click your video once it appears in their Google search results? One way is to give your video a really catchy title. It should not be very fancy. The title simply have to project the impression “Hey, I have the information you are looking for so click me”.
3 Use all possible related tags
Many people fail to maximize the use of this Youtube feature. In fact, many people do not use this feature at all! So what are tags? Tags are one-word keywords that Youtube allows you to attach to each video that you upload. Make sure that you include all related tags to make your video more visible.
4 Thumbnail should be appetizing
When your video appears in the search results of Youtube and Google, it will be shown as a video thumbnail. The thumbnail is usually the video’s first frame. Make sure that your video’s thumbnail is appealing to users by placing a good first frame to your video. When it comes to cosmetic products for example, a thumbnail showing a beautiful woman’s face with a smooth and blemish-free skin would be good.
5 Provide links in the description box
Youtube allows you to write a description for every video that you will upload. And the good part is that Youtube’s description box can hold a live link. Take advantage of this feature and provide links to your main webpage or specific page in your website that shows the specific product that you are featuring in the video. Add some description like this: for more information about this product/to place an order, visit this link.
6 Add related channels as friends
Youtube allows you to add other Youtube account holders as friends. Now here is what you need to do: think of which organizations or which popular Youtube channels are closely related to your field and then add them as friends. If you are selling women’s makeup for example, you might want to add channels that post video tutorials on doing makeup. This is because most of your target customers are likely to be visiting these channels. You want to expose your channel to them.
7 Create dummy accounts
Using the dummy accounts that you made, visit other channels where your potential customers are likely to be. If you are selling laptops for example, you might want to visit channels that discuss about laptops. Use the dummy accounts to post comments that invite viewers to view and visit your Youtube channel. Make sure that you sound natural. It should not be obvious that you are representing your company. You should sound like a regular Youtube user that is only giving a good advice to fellow Youtube users.
8 Create a strategic playlist
Now this is a bit tricky but very effective. Using a dummy account, create a playlist that will direct Youtube users to your videos. How do you do this? In your playlist, the first video should be something that people in your target niche are likely to visit. When selling women’s makeup for example, try using a popular makeup tutorial video as first video in your playlist (video uploaded by another user). After this, the second or third video should be one of your own videos. So after Youtube users are done watching the makeup tutorial video, they will automatically be directed to one of your videos. Try making several playlists using different Youtube accounts.
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