Why You Need to Capture Leads, Not Sales
If your goal is to generate passive income, then you might be hoping to accomplish that by selling a product.
This could be a product you have made, or it might be a product that you are promoting as an affiliate marketer.
Either way, you will likely have set up a sales page, creating an ad campaign to send visitors there and then hopefully begun to rake in the profits!
The problem is that it can be a tough go trying to convince people who visit your page to buy. Your success in this endeavour comes down almost entirely to your conversions and the percentage of visitors that end up buying from you.
And to this end, many marketers will jump straight in with the hard sell. That means that they will heavily push all the positives of their product and try to get the visitor to click and buy as soon as they get there.
This doesn’t tend to work. Although you probably want to make your sales process as simple and automated as possible, it is absolutely essential that you don’t try and go straight in for the kill. Far more effective is to try to capture leads first instead.
Why Cold Sales Don’t Work
Just because you are making money passively, that does not mean that you should be impatient about how you are collecting your sales.
If you try and convert your visitors as soon as they land on your page, then this is the equivalent of walking up to someone you like in a bar and asking them for their number, without saying hello or even introducing yourself first.
Or it is a little like walking up to someone in the street and offering to sell them a watch for $500. Would you be receptive to that sales technique?
Of course not!
And the reason is that you know nothing about the person selling, you know nothing about the product and you have no reason to trust that what they are offering is as good as they say it is.
If someone lands on your page and you try to sell to them right away, then they will think your site is essentially spam and they will be frustrated at the lack of value. Chances are they will leave.
How to Convert
So instead, talk to them about how they can get free information by signing up to your mailing list, or provide them with an article and then offer to share more through your Facebook.
Now you have the opportunity to build that relationship and to build trust and eventually, you will find that this puts you in a position where they are more likely to want to buy from you!
Send them emails showing the real personal you and then offer your product as a solution to solve their problem. Create a ton of value on a blog and share it everywhere you can.
I recommend Aweber for your autoresponder.
I recommend Online Sales Pro for your sales pages, leads, funnels & marketing.
Cheers to your success!!
Your friend & mentor, Kerry xoxo
Wanna know what gets me excited??? Helping & seeing others succeed!