Did you know that Pinterest can be used to drive traffic to your website?
You can get highly targeted leads from your Pinterest profile!
Pinterest has become on the most visited social platforms available today and it is free traffic… if you handle your profile properly.
According to Shareaholic’s Q3 2014 Traffic Report, Pinterest drives more than three times the traffic of Google Plus, YouTube, LinkedIn, StumbleUpon, Reddit and Twitter combined.
But in order to get that traffic, you have to use the right methods.
Just pinning your content will not help.
THE MOST IMPORTANT THINGS ON PINTEREST ARE THE IMAGES THEMSELVES.
Take extra effort & creative thinking to create compelling and irresistible images.
Here are some actionable methods that can help you.
ADD A PIN IT BUTTON TO YOUR WEBSITE
The first thing you need to do is to add a Pin It button to your website that will appear on every piece of content having an image. You can do it just like you add any other social media buttons.
Doing this will help visitors to share your content on Pinterest that they find interesting. And when they do so, their followers will also see it and further share it. This way, your content will gain popularity and credibility.
MAKE YOUR BOARD EASILY SEARCHABLE
Creating the board on Pinterest is not sufficient. You have to make it easily searchable.
Name your board same as your website or blog name.
Also add description, taglines and links that tell people what your blog and board are all about.
It will also make it easier to find your board on Pinterest as well as search engines. But make sure you don’t stuff your description with keywords just to rank higher because you could turn off potential leads & customers.
You need to engage people to get traffic to your website. Regularly share images that are not only compelling but also invoking curiosity and interest in the viewers so that they click on it and go to your website.
Also do research on your followers’ interests and the kind of images they like and share.
Pinterest has introduced the feature of Rich Pin. You can use it to add descriptions and specific information to your images to tell people more about the content they link to.
CREATE A COMPLETE PROFILE
With the video platform, Pinners can now upload and customize video thumbnails. To do so, select an image that would catch the audience’s attention at the same time appropriate for the video uploaded.
Pinterest allows users to create a few “pin-boards.” A marketer may choose to post videos on separate pin-boards and place a creative description rather than titling “videos”.
Do not leave the description field blank upon uploading a video. Besides the eye-catching thumbnail, most people would like read descriptions to know if it’s worth to watch. Make sure to always describe what the video is about.
Pinners browse and pin their interest on a daily basis, and even hourly! Don’t make your videos too long. It is essential to post videos of reasonable length to ensure that Pinners will watch it from beginning till end.
However, there are exceptions to that rule. Demo or do-it-yourself videos can be reasonably long since it gives instructions that people find helpful.
Always re-pin your followers pins or ones that you are interested in.
Make sure to also re-pin other user’s videos. In fact, re-pinning helps Pinners build their network of followers.
It is essential to choose carefully the ones to follow and re-pin. A good way is to find influential people in the same industry and reach out by following them and re-pinning appropriate videos.
CREATE A SPECIFIC PINTEREST VIDEO CAMPAIGN
There are brands that have started creating video campaigns on Pinterest that encourages re-pinning their posts. Some even created a contest to submit a photo about certain topics. It is an effective marketing strategy that helps increase brand awareness just through pinning.
If used properly, Pinterest can be a great source of referral traffic. If you implement the methods described above, you can attract a lot of visitors to your website, create your brand and increase your followers.
But make sure you post images that are highly specific and relevant to your niche. This will help them to rank in searches and they will engage more viewers.
I would love to hear from you in the comments!!
Cheers to your success!!
Your friend & mentor, Kerry xoxo
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