Top Marketing Books To Read This Year!!
Marketing is one of the most important aspects of your business. Learn about all the different types of marketing and get the right mindset by reading every one of these books this year. These books will help you succeed.
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again by Michael Brenner and Liz Bedor
Content marketing is one of the most important types of marketing to learn about. It can be quite expensive due to all the types of content you need to get the results that you want. But, there are ways to save money ensuring that you do it right from the start. This is a very basic overview that will help you make a huge difference in your marketing efforts.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
This is not really a “marketing” book in the traditional sense. But, learning how habits can change your life will make you a more effective marketer. When you learn to identify the actions in your life that will help you reach your goals, you can use those to work towards making them a habit. This in turn will help you succeed in everything you do in both business and life.
Moment Marketing: Optimizing Every Step of the Customer Journey, by Randy Wootton and Eric Duerr and Ken Rufo
Your customer has a journey that they go on too when they seek to buy anything. If you can understand your customer’s journey through the buying process, you’ll be able to make each part of the experience special. Optimizing each step of your customer’s journey will make a huge difference in conversions and in customer satisfaction. They’ll think that you can read their mind.
Internet Marketing for Small Business by Carl Willis
Every business that exists should be marketing online, especially small businesses. Online marketing is not expensive, but it is very effective. This book is a good overview of all the marketing basics in the internet age. In full disclosure, the author also offers a course which they market at the end of his book. But, the information is accurate and you’ll be able to use this book as a resource on its own too.
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
If you’re involved in selling knowledge, this book is for you. It is a little bit dated in terms of technology but the information in the book is sound and it’s an important book to read. The book teaches that perception is everything when it comes to value. If you can persuade your audience that your value is higher, you can increase your profits exponentially. This book also talks about building relationships and that quantity and speed aren’t where you should be focused. Rather you should focus on quality and value.
Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
If you’ve been involved with online marketing (or any type of marketing) for any length of time you know who Seth Godin is. This is a great book from 2009 that everyone should read. It should be required reading for anyone who wants to learn how to stand out and compete in today’s market. You should know the theme by the title: Be You. You’ll never regret reading this book. While you’re at it, order the rest of his books too.
Digital Influencer: A Guide to Achieving Influencer Status Online by John Lincoln
You’ll want this book, not only for the advice, but for the list of tools too. Becoming an influencer can make all the difference in your business. If you have a large hungry crowd who wants what you are offering, you’ll be set for life. Everything you create will be gobbled up like it’s going out of style. When you become the name behind your niche and a real mover and shaker online you can write your own paychecks. The author’s step-by-step instructions will help you achieve your dreams if you implement. Remember, though, that when it comes to any type of digital marketing the tools change fast, but it doesn’t dilute the importance of this book for smart marketers.
Don’t Make Me Think: A Common-Sense Approach to Web Usability, 2nd Edition by Steve Krug
When it comes to marketing, your website is paramount in ensuring your audience takes the right path toward becoming a customer. If your website is confusing, visitors won’t be able to get to that point. In this book, the author shows you how to avoid overlooking factors that make users not only stay on your site but to buy and come back for more. The information is organized well and presented in a convincing conversational manner.
These books will help you learn more about marketing in today’s world with savvy consumers who do their research prior to buying. These books will help you get up to date on marketing this year.
Cheers to your success!!
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